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01 Sep 2015

Corporate Social Responsibility in Corporations

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 Corporate-SocialCorporate Citizenship, Corporate Social Responsibility, Sustainability: three different names for what one could arguably call the central tension in contemporary society’s view of what corporations need to do to deserve a license to operate.

Unlike the corporations of the 19th and 20th centuries, which were set up to attract capital and to create manufacturing capability, present-day corporations do not need a manufacturing operation or a way to raise capital.  The 21st-century corporation, just as Drucker predicted, harnesses and focuses on human capital.  It is people with smart ideas, who know how to innovate and run things.

Corporate social responsibility (CSR) refers to a business practice that involves participating in initiatives that benefit society.  It has evolved from the actions of philanthropic foundations, other nonprofit organizations, and non-governmental organizations (NGOs).  These corporate citizenship initiatives reflect the beliefs and values of the enterprise, and those actions demonstrate them to the company’s business and local communities.

For example, Dawn, the dish washing liquid owned by multinational consumer goods company, Procter & Gamble (P&G) provides an exceptional case study of how the company successfully displayed its values and commitment to local communities during the 2010 BP oil spill disaster. After 40 years of partnering with the Marine Mammal Center and International Bird Rescue to save, rehabilitate, and release animals back into the wild, the company took the initiative to ship 2,000 bottles of Dawn dish soap to the Gulf region where the oil was expected to hit.  The detergent was used to clean ducks and other oil-covered marine life.  

detergentToday, the company benefits tremendously from these CSR-focused strategies and efforts.  The company reports having heard from consumers that they make a point of buying this product to help animals because they love animals.  Not only are they supporting these animals, but these purchasing behaviors and habits also help increase sales and ROI.  Even as much as the packaging labels of Dawn detergent bottles has made a difference.   At the supermarket, Dawn detergent sticks out from competitors on the shelves.  The product label messaging reads, ‘Dawn Helps Save Wildlife’, combined with cute images of otters, ducks and other birds largely affected in the spill.  

By establishing a strong strategic framework, it becomes possible to embed corporate social responsibility into the everyday business activities of the corporation and to align incentive structures to reflect this.  An organization’s strategic function should be communicating its mission and values to all audience members and covering a wide range of things,  primarily making sure the company is able to shape its messaging rather than have some other entity shape it.   A well-run CSR effort that delivers what it promises is a powerful example of good brand stewardship.  

30 Mar 2013



Dr. Lopa Gupta and Dr. Mantu Gupta have been visiting India for nine years along with their children, Sarina, Dilan, and Kasmira, to fulfill their dream of serving the underprivileged class in the remotest areas of India and improving the quality and standard of medical and surgical care. These volunteer medical missions prompted the Gupta family to set up their own non-profit foundation. The name SaDilKa was actually inspired by the names and meanings of their children: Sarina (serene: PEACE), Dilan (dil means HEART in Hindi), Kasmira (named after Mt. Kashmir: reaching new HEIGHTS).

SaDilKa’s mission is four-fold: train, teach, treat, and test (research). The foundation provides free care and surgical treatment to those who are suffering around the world; teaches and trains local doctors and medical professionals on new and advanced techniques; gives lectures to students in elementary schools to stress the importance of primary and secondary education; and performs research to uncover new methods of prevention and less invasive surgical techniques. Currently SaDilKa holds an annual medical “camp” (clinic) in India to provide free treatment to hundreds of patients and train local medical professionals. Approaching the problem from four paths allows the impact of the “camp” to last long after the “camp” has ended. The partnerships SaDilKa has established with local doctors and medical professionals are essential for setting the groundwork to provide free treatment throughout the year. SaDilKa Foundation is committed to alleviating the suffering of hundreds of thousands of patients worldwide.

Inspired by their own involvement in medical camps over the years and their desire to offer their peers the same opportunity, Sarina and Dilan have established the Junior Chapter of SaDilKa. For exciting developments spearheaded by Sarina and Dilan, please visit this section for more information.

SaDilKa plans for the future:

  1. Treating acute and chronic disease that is inflicting significant pain, morbidity, and loss of quality of life in underprivileged patients. Sadilka aims to conduct these missions not just in India but to other parts of the world as well.
  2. Teaching and Training local village doctors and residents on the latest surgical techniques and preventative strategies in order to maintain an improved level of medical/surgical care afforded to villagers throughout the year.
  3. Testing through clinical research and trials new treatments in the form of medical therapies or novel surgical approaches for better management of common, debilitating conditions like kidney stones, tear duct obstruction, and dry eyes from trachoma.
  4. Increase awareness and support for volunteering by funding medical students and residents who desire to participate in such camps. Hopefully they will set up camps of their own in the future (see Junior Chapter)